The main types of tools in online marketing

Online marketing offers numerous ways to squeeze the most of your business. But to use them efficiently you need to be aware of the fundamentals – the topic that we’ll focus on today. The article is sponsored by our fellow marketing gurus – HTP Digital, a savvy digital marketing Manchester firm with years of experience under the belt.

Search engine optimization and promotion

SEO gathers every effort aimed at promotion of the site in search engines for the needs of interest to your business. First of all, the optimisation of the site – the adjustment of its structure, HTML-code navigation and content in a way that the resource is the most convenient and informative for visitors, and well indexed by search engines. Actually promotion is to increase the external reference weight and the regular analysis and review of the key queries that the optimization. From the point of view of efficiency of SEO – a reasonable price in financial terms, it gives lasting and stable effect, but also requires a lot of time and effort.

Contextual advertising

A special type of ads that appear with search results (or above) when you type the corresponding keyword and at websites in ad spaces. Contextual advertising can also be used with the involvement of other areas with relatively high attendance. The main point here is that you can really fine-tune the display of your ad on several parameters: the keywords, the region, the time of day and days of the week. Thus, contextual advertising is ideal in case you need to reach a well-defined audience, and for a certain period. Unlike SEO, contextual advertising can be started very quickly, it is precisely controlled (including – the terms of cost), but terminates immediately after shutdown. This activity is recommended to be evenly distributed to fit in the budget range of content production and search promotion. Continue reading